Leading the way with lottery fundraising data

For non-profits, the key to success often lies unexplored in data that can help steer fundraising efforts into new, more fruitful territory. Data acts as a compass, guiding strategic decisions, enabling organisations to navigate their way with purpose, and helping leaders chart a direct course towards fulfilling their core mission.

With more than 25 years in lottery and raffle management, StarVale has a unique vantage point over the non-profit sector. We provide clients with comprehensive, data-driven insights – with information about every campaign and every ticket sold helping illuminate the path forward to driving additional revenue.

Evaluate results

At the core of every successful lottery program is your ability to look at the numbers – such as lottery draw returns, income, proceeds and prize payouts – at a granular level. This makes it easy to evaluate sales and marketing efforts and expenditures, compared with the results, and make decisions accordingly.

At StarVale, we provide the most up-to-date insights, enabling us to work with you to optimise your approach. We track exactly where players have come from – whether it’s via email, social media, door-to-door, or a specific sales representative. You’ll have absolute visibility over ticket sales from each source, total income generated, and player conversion and retention rates. This data empowers informed decision-making, which is essential for successful fundraising initiatives.

Refine strategies

Regular strategy sessions provide a platform to evaluate, brainstorm and refine the approach, allowing your organisation to adapt to changing market dynamics, and ensuring ongoing growth for your lottery. Having the right data on hand to guide these discussions is key to instigating improvements to your fundraising efforts.

StarVale takes the extra step of organising quarterly meetings to help fine-tune your strategies and maximise revenue based on your lottery data. With our extensive experience and comprehensive understanding of lotteries across multiple sectors, we offer unparalleled insights.

At these quarterly meetings, we:

• Brainstorm and suggest strategies based on data from your lottery
• Share insights on strategies that have succeeded in other contexts
• Conduct benchmarking exercises against similar lotteries to identify best practices.

Ensuring compliance

StarVale is well known in the lottery sector for delivering top-tier compliance. With more than 25 years dedicated to refining our approach across technology, processes, and procedures, our impeccable track record stands as a testament to our meticulous approach and expertise.

Adhering to the Gambling Act 2005 and society lottery rules is essential, and the service we provide plays a pivotal role. We collate and submit all relevant documents and data – including annual returns, complaints logs and detailed breakdowns of payment types, entry origins and funding sources – to the Gambling Commission. This depth of data ensures compliance, helps streamline the auditing process, and instils confidence and credibility within your audience regarding your fundraising processes.

Ready to find out more about our approach to data and compliance? Reach out to StarVale today.